Hansen Multimedia is proud to be a Pit Lane Partner for the 2013 Mutt Strut at the Indianapolis Motor Speedway on April 27, 2013.  We look forward to capturing all the fun with our video crew!  Our viral video strategy will include capturing interviews and segments from the track and posting them to the Indy Humane YouTube Channel for social sharing and engagement.

Mutt Strut is a GREAT way to experience the famous 2 ½ -mile oval of the Indianapolis Motor Speedway with almost 5,000 other furry friends as you hear “Ladies and Gentlemen, Start Your Paws.” We’ll be there, rain or shine, and you can participate as well — without a pet.

What is our viral video strategy?

Our viral video strategy has proven to work for many other projects, including the Bands of America Grand Nationals, Music for all Summer Symposium, and Sapphire Theatre 2013 Adult Swim.  We bring in our video crew to gather content and our team of editors prepares the footage right away for posting straight to Youtube from your event.  This gives the event producers a great tool for social engagement on Twitter, Facebook, LinkedIn, and any other platforms within their reach.