You’ll be forgiven if you lose track of the number of customer relationship management solutions (CRMs) available for business. The industry has exploded during the past decade as companies have figured out how to work smarter and more efficiently. One of the most well-known CRMs is Salesforce. The organization was one of the first in the space to capitalize on cloud computing capabilities, meaning it’s accessible as long as you have an internet connection. Companies of all sizes use Salesforce to maximize opportunities. But how do you know if it’s the right CRM for your business?

Ask yourself the following:

  1. Is Your Company Growing? — Salesforce scales as your company increases in size. If you’re going to implement a CRM, you want one that can adapt with you, rather than invest in a product you may outgrow. Determine your long-term plans before choosing the CRM so you ensure it matches the trajectory of your business.
  2. Is Your Sales Force On the Move? — One of the benefits of Salesforce is that it users can access it on their mobile devices. If you have sales staff out in the field, you want to provide them with a mobile solution that features real-time information. Salesforce is accessible 24/7/365.
  3. How Important is Teamwork? — If your business is set up where members of your sales team are siloed, a collaborative tool may not be necessary. But if your organization relies on a team of employees working in a consistent environment, Salesforce enables you to realize that functionality.
  4. Does Your Business Leverage Social Media? — Early on, Salesforce recognized the potential of leveraging audience through social media channels like Facebook and Twitter. The Salesforce CRM integrates with those tools so your sales staff can identify new roads to reach potential customers.

Does your company currently use a CRM? If so, which one? Or are you thinking of investing in a CRM to better manage your business? Contact us today to learn more about CRMs and their capabilities.