Video continues to grow as a valuable marketing tool. Companies that don’t identify ways to incorporate video into their collateral are leaving valuable opportunities on the table. Your website’s ability to be found on Google, in particular, can suffer.

The Basics

One fact you can’t deny is the value of synergy. YouTube, home to perhaps billions of videos, is the second largest search engine on the internet. It is owned by Google, the number one search engine. Videos available on YouTube are going to improve your Google Site Rank.

But what other steps can you take to improve your ranking?

  1. Assess Keywords — Your video should be tagged with keywords — the common terms or phrases people are using to search for information. If you’ve created a video and placed it on your site — but it’s not hitting the most popular keywords for the topic — you need to realign.
  2. Promote on Social Media — You might have a video posted on your site that is the greatest thing ever seen on YouTube, but it means nothing if you don’t tell anyone. Get active on your Facebook, Twitter, and LinkedIn channels and spread the news about your amazing video. The more people who see it, the greater the likelihood they’ll tell others — and that means more traffic to your site, which improves rank.
  3. Create a Channel — One video may have an immediate impact; several videos in a series can lead to repeat visits and brand building. Visitors will come to expect the latest video in your series, and you can house them all on your YouTube channel.

Simply put, the more traffic you can steer toward your video, the greater the impact you’ll experience in Google Site Rank.

Do you currently have videos on your website? What kind of traffic are you seeing? Are you taking steps to increase visits to your site? To learn more about how we can help, click here.