Small businesses wrestle with this question every day. If you have a small number of customers, there’s no reason to pay for a subscription service when you can keep track of everything with simpler tools. But what happens when your business grows? And isn’t avoiding the use of a CRM willfully keeping your business small?

CRMs are available at a variety of costs. Big names like Salesforce and Infusionsoft offer more complex packages. But plenty of CRMs are available at rates of as little as $20 a month. So if you eliminate cost, what would hold you back from using a CRM?

The answer is simple: Convenience.

Comfort goes a long way toward deciding whether you’re going to invest in software business tools. If you can maintain your business structure with your current systems, without incurring additional expense, or without having to learn how to use new tools, it’s hard to convince a small business owner that a CRM offers that much additional value. Many small businesses are run comfortably using simple spreadsheets and LinkedIn.

Ask yourself two questions:

  1. Are you keeping track of all your business relationships with your current system?
  2. Are you generating leads using your current system?

If you can answer yes to both questions, a CRM may not be necessary. But if the answer is no, or even maybe to the questions above, the time may be right to make the switch.

What tools are you currently using to manage your customer relationships? Would a CRM make a difference for your organization. Contact us today to learn more.